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- Digital Marketing
Most companies expect digital marketing to contribute to growth of sales and customer-base. Among key considerations are clarifying roles of digital marketing vs. traditional mass marketing, and allocating resources between digital channels. Other examples of critical considerations include supporting systems – such as decision making processes and organizational matters – that maximize impact of digital marketing.
We relentlessly think from the customer perspective, and start with the understanding of customer needs by segments, and what channels allow us to reach the target customers. We support our clients in developing action plans by channels, and creating key performance indicators, success measures, and perpetual and long-lasting processes.
We believe ROI (Return on Investment) and scalability are at the core of defining the KPI, success measures, and long-lasting processes. We also want to work with our clients in creating other supporting systems. Key elements in creating these systems include decision making based on data and analysis, SMART goals, and talent development.
We provide advisory to our clients on a medium to long-term basis, to address issues and drive growth. Typically the term of the contract is six to 12 months, with an extension clause.
- Visits to our client one to eight times a month
- Follow up with emails and phone calls
- Covers necessary research, analyses, and proposals
- Fee takes account of the issues and frequency of visits
We execute a consulting project to address specific issues our client faces. Typically the project has a specific timeframe, with an average term of six months or longer.
- We design project scope based on the deep understanding of the issues and needs of our client
- Consultant commits % of time spent on the project
- Fee takes account of the issues and consultant’s % of time
Steps of Engagement
Please contact us through the form below
2. Understanding of Needs
We have an initial discussion with our client to understand the issues and needs
3. [Free] Proposal and Estimation
We develop a project proposal and fee estimation based on our understanding of our client’s issues and needs
Both parties sign a contract that reflects the mutual agreement
5. Start of Service
The service starts in line with the proposal