NIKKEI STYLE Interview on Subscription 2.0

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NIKKEI STYLE carried an article on my interview about Subscription 2.0.


Subscription 2.0 is Nikkei BP’s new book on subscription business – a growing trend that is attracting a lot of attention recently. The book comes with a number of case studies in the areas of clothing, eating, living, mobility, and entertainment.
In the interview with Masanobu Sakamaki of Nikkei BP, I spoke about the background, essentials, and success factors for growing subscription businesses.

It would be my pleasure if this article can attract interest of the readers in the tremendous potential of subscription businesses.

Thank you,

Ken Kasegawa